In 2013, due to a copyright infringement after a decade of use, a local nonprofit that pays medical bills for people fighting breast cancer, was required to change its name from Pink Tie Friends to Friends in Pink. This change required re-educating thousands of stakeholders while continuing critical fundraising efforts.
Jeannette led the strategic planning and re-branding initiative. Her work included producing a video; creating a 10-year anniversary logo; developing and managing monthly events, including a friendship luncheon, Corks for a Cause wine tasting event, volunteer dinners, sponsor/donor thank you luncheons, and more. In addition, she wrote articles and press releases and conducted community outreach meetings to publicize the new name.
During this time, Friends in Pink maintained its fundraising goals and successfully completed its re-branding mission.
“Without Jeannette’s leadership, Friends in Pink would not have had the fluid transition of rebranding while … raising much-needed dollars” — Cheryl N. Caldwell